Beat this Video Game, and We’ll Lower Your Insurance by Dan Gould in Ad Biz, Automotive, Brand Experience, Gaming, Web & Technology Allstate insurance is testing out a new program, called InSight, that uses online video game tests to identify safe older drivers. Using simple games that measure brain fitness, the company is hoping that gaming proficiency will indicate aptitude with the same skills in real life. One of the games, Jewel Diver: Divided Attention tests subjects ability to tr
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Beat this Video Game, and We’ll Lower Your Insurance
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